Oh, your not? Well, this research from Morgan Stanley indicates it’s inevitable. Curious about what’s happening in mobile markets? What is the adoption in say Japan? How many people are GPS enabled? What is the average time an iPhone user leverages their device every day vs. non-iPhone users? These and about 400 other questions can be answered and help you in laying out a great baseline on why your apps just might need to go mobile and like soon.
Oh yeah, how do you feel about emerging markets?
Are you new around here? Spatially Relevant, not only is about sharing the things we find from cool people, but also sharing/identifying trends in marketing, branding and how product managers can change a business with technology, such as social media. Stick around and add the rss feed to your reader or follow on twitter. Now on to the article.
Sharing is good and Landor Associates is getting it. Maybe the menu will go more into the implementation and management part of the process, but regardless we can all benefit from this strategic view of brands and people. Menu isn’t my word, from their website:
Our offering is a menu, not a rigid process. Different companies start at different points, depending on their business. Where does your brand need to grow?
Are you new around here? Spatially Relevant, not only is about sharing the things we find from cool people, but also sharing/identifying trends in marketing, branding and how product managers can change a business with technology, such as social media. Stick around and add the rss feed to your reader or follow me on twitter.
So, I’ve always held McKinsey in high regard until a “Chart focus alert” I received today stating that IT momentum/plunge is done. It may be, but what the report doesn’t surface is the “type” of spending. Software, telco, infrastructure or services. This reminds me of a reckless report from IDC in 2000 about a specific market being like 4 Trillion dollars by 2012. The $4 Trillion cite by 2012 showed up in everyone’s presentation for like six months, until they realized the math would never work. So here is the chart which bothered me:
Those McKinsey folks make pretty charts, but pretty doesn’t mean valuable. In all fairness, they are mainly valuable. While I appreciate this “think happy thoughts chart”, not sure it delivers the necessary value to be branded McKinsey. Here is a quote from the article, you be the judge on their commitment to the data/chart:
As the economy enters the current slowdown, the growth of IT intensity is closer to its historic trend—even slightly below the 10-year average. While most companies are reviewing their IT budgets in an effort to reduce overall spending, many are trying to maintain high-priority investments. The uncertainty of today’s business environment makes it perilous to predict technology spending, but it does seem likely that the sector’s experience could be more in line with historic trends than it was in 2001.
I wonder if some folks are a few publications light on 2008 quota.
SOURCE: http://www.mckinseyquarterly.com/Energy_Resources_Materials/Steel/Industry_trends_in_the_downturn_A_snapshot_2264