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Buyer Personas Vary: A Quantitative Approach By Geography

I found this presentation from Banner which applies some quantitative information to validate that markets and buyer personas vary by geography.  Intuitively this makes sense and it is more than likely something each of us have learned along the way (some of us the hard way), but most of the data sets we have in our businesses are  anecdotal.  Thanks to the author for doing the math on this.