Had a couple of who emailed and some people who asked about the quote in my preso from Demian Entrekin and where I got it, so I figured I would post presentation for reference.
slides
Most marketers apply their personal biases to initiatives. These biases are created through experiences – personal and professional. Whether a bias is earned from lessons learned or a personal “style” element – it often manifests in the types of channels used, the tactics used and which of the 4 P’s is central to the brand. With that as a baseline, I found this interesting pitch entitled – “Writing Customer Stories”. I wanted to know more about customer stories. The pitch is below that has no real content to drive the talk track, although it has one. I clearly had a personal talk track on it prior to listening and good thing, click through first WITHOUT AUDIO. Think about the story you have – then listen LISTEN to the audio. (I know this post has a bad email forward feel)
So do you think this person’s bias is radio? It’s was so much cooler in my head. I think I might could even pitch those slides and potentially it would even work, without a single edit, but I’m confident my story/pitch would deviate in key themes and messages based on my preferential biases and after listening – I KNOW THAT. Oh the stories we conjure as marketers.
I’ve been thinking about doing another relevant quotes piece and I found this great quote set on teachers from Tarannau20. Teaching is tough stuff, rewarding, but tough.
If brand management is increasingly about customer input, feedback and how they share their experiences, does that mean more investment in “after the transaction” is required to differentiate?