If brand management is increasingly about customer input, feedback and how they share their experiences, does that mean more investment in “after the transaction” is required to differentiate?
Social Brand Management – Shaping the Tag Cloud
If brand management is increasingly about customer input, feedback and how they share their experiences, does that mean more investment in “after the transaction” is required to differentiate?
7 Comments
Blog: Social Brand Management – Shaping the Tag Cloud:
| View | Upload your own If .. http://tinyurl.com/26cydl
[…] Pamela Ribon wrote an interesting post today onHere’s a quick excerptIf brand management is increasingly about customer input, feedback and how they share their experiences, does that mean more investment in “after the transaction” is required to differentiate? […]
[…] With the new roles on the org chart comes a new worker, a connected conversationalist, where work and life are a balanced set of commingled actions which are agnostic to both place and time. I’m not saying everyone is going beduin, but personal is becoming professional and where and when work happens is different. Markets are becoming social, professionals are becoming personal and brands, at social media’s most atomic level, are their tags. […]
[…] to Twitter. What an interesting narrowcast event with zero cost and has definitely improved the brand’s visibility. Through network based interactions and social media tools Popeye’s has provided me access to […]
[…] media is a changing landscape where personality, historical actions and group membership/brand association continue to impact the individual and identity. Below is a piece that Chris did a while back to […]
[…] of the medium, tactics. Prior to social media marketing was far more a spectator sport. With an inside out brand reality emerging, the traditional investment and measurements just aren’t going to work. So […]
@j_latin thanks for being in my session – here is that brand tag cloud preso where that came from http://tinyurl.com/brandistags