This is a useful sample plan from Marketo. The sample social media tactics put forth not only speak to the activities, but also the measures to consider. Social media isn’t free, so it’s important to get a plan in place, track the progress and then make decisions for changes in your execution based on results.
O’Reilly has published this all inclusive overview around social media. So what does it cover? Well here you go:
Pretty exhaustive resource huh? Social isn’t just fun and games, it requires a strategy and this eBook from Dan Zarrella validates the importance of understanding and executing with a strategy.
UPDATE: Apparently this presentation was removed – you can purchase a copy here: http://oreilly.com/catalog/9780596806583 – well worth it even at $15.
Hope this helps and y’all are having a great day.
Jay Baer’s presentation on Social Media and B2B does a great job busting the 7 myths which many organizations still believe.
“Old, linear forms of storytelling are like going on a date and not letting the other person talk.”
As marketers, we have have always been storytellers whether it was looking to get alignment on your strategic roadmap , engaging your the people which buyer your product or looking for more effective ways to influence new markets or buyers.
Year in and year out marketers are equipping sales to tell stories and in general creating content to influence folks and the change in how people consume data and share data means we need to move from novels to nuggets with our story telling.
It doesn’t matter if you’ve been tasked with going to new markets or are part of this whole tough economy thing, new stories for the market are needed. Mel Exon from BBH Labs proposes that the emergence of hypersocialbility is a critical consideration and I agree.
How is hypersocialbility going to change your stories?
note: while the examples are B2C marketing examples, slide 47 provides an overview which clearly is relevant to B2B marketers.