Browsing Tag


Gaining Market Insights with a Strategic Approach to Social Media

Thanks to the folks that attended the session, it was a great discussion! It’s been a really good day here in RDU with some really good presentations and I was able to meet some old friends, meet some folks I’ve only known online and meet some folks along the way.  Kudos to the RTP organizing committee, a great day!

Integration isn’t just technical for social

I’m seeing more and more of the integrated strategy approach to social in presentation.  Jeremiah’s pitch from Altimeter is spot on in that every touch and channel needs to support engagement.  While on the surface you could see this as a technical set of tasks, it also a set of strategic decisions to make sure your brand is easily available where your customers are.  This slide set demonstrates how to strategically address social in your website, as a channel for interaction.