Dave Daniels just finished his manifesto at Change This – Is Your Product Launch Doomed – 10 Ways to Identify a Impending Launch Disaster. The piece focuses on understanding some leading indicators about what might be going wrong with your pending software product launch. It’s a quick read, here is the abstract:
Products don’t sell themselves. The process of introducing a product to market is a serious undertaking. Unfortunately for many companies it’s merely an afterthought; a set of deliverables created from a checklist at the end of product development. When the level of effort and resources applied to the creation of the product dwarfs that of the launch, it’s no wonder product launches fail to achieve the sales velocity anticipated.
What follows are ten easily identifiable signs that help forecast if a product launch may be in trouble. Signs you can address and fix before the launch becomes a disaster.