10 Early Warning Signs of a Pending Software Product Launch Failure

Dave Daniels just finished his manifesto at Change This – Is Your Product Launch Doomed – 10 Ways to Identify a Impending Launch Disaster.  The piece focuses on understanding some leading indicators about what might be going wrong with your pending software product launch.    It’s a quick read, here is the abstract:

Products don’t sell themselves. The process of introducing a product to market is a serious undertaking. Unfortunately for many companies it’s merely an afterthought; a set of deliverables created from a checklist at the end of product development. When the level of effort and resources applied to the creation of the product dwarfs that of the launch, it’s no wonder product launches fail to achieve the sales velocity anticipated.

What follows are ten easily identifiable signs that help forecast if a product launch may be in trouble. Signs you can address and fix before the launch becomes a disaster.

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6 Comments

  • Reply jon gatrell March 4, 2010 at 8:05 am

    10 Early Warning Signs of a Pending Software Product Launch Failure:

    Dave Daniels just finishe.. http://bit.ly/bMP7GE

  • Reply jon gatrell March 4, 2010 at 8:25 am

    thx! for the RT @launchexpert: 10 Early Warning Signs of a Pending Software Product Launch Failure http://bit.ly/bMP7GE

  • Reply devcorporate March 4, 2010 at 4:39 pm

    RT @spatially: 10 Early Warning Signs of a Pending Software Product Launch Failure: Dave Daniels just finishe.. http://bit.ly/bMP7GE

  • Reply jcmecke March 4, 2010 at 4:39 pm

    RT @spatially: 10 Early Warning Signs of a Pending Software Product Launch Failure: Dave Daniels just finishe.. http://bit.ly/bMP7GE

  • Reply Peyton Rivera July 27, 2010 at 9:33 pm

    i am always watching for any product launch on the internet as i am a gadget addict myself. 😉

  • Reply Trike Motorcycles December 21, 2010 at 1:52 pm

    i love new product launches, i always attend events like those because i want to see some new stuffs ~’,

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