This presentation on “Rocket Content” has some really valuable questions to ask as a content marketer trying to engage senior management at companies. As you look to develop content and influence your markets, the questions on the final slide are a succinct way to looking at content marketing. If you are looking to develop content with the potential for thought leadership and going viral inside a potential prospect’s organization this presentation provides some valuable context. I’d modify how questions slightly as I have done below, but these 4 question are a great starting point for executive content development.
Can your content:
- Easily be passed to an executive?
- Credibly be referenced in a presentation?
- Address an objection?
- Encourage someone engage your company?
Many thanks to Ian Greenleigh of Bizaarvoice.