Browsing Tag


Content Marking in B2B: Targeting for leads and nurturing…

Content marketing continues to be top of mind for many product marketers and managers – even if according to these survey results corporate marketing often owns the strategy and budget in many organizations. Publishing relevant content for your market represents a clear opportunity for engagement, funnel introduction and maturing opportunities in the funnel. Holger Schulze’s survey results on content marketing in B2B clearly shows where the lines are being drawn in B2B and content.

CAGR ENVY: Mobile Data Growth at 117% CAGR Through 2015

Coda Research Consultancy recently released some interesting  data on the growth of Handset data traffic growth.   Some interesting highlights:

  • By 2015, mobile video will account for 68.5 percent of all mobile data usage in the U.S. (or 224 petabytes/month).
  • An Estimated 95 million mobile handset subscribers in the U.S. will be watching video on their phones in five years
  • Mobile data revenues (not including SMS charges) are forecast to make up 87 percent of all data revenue for the carriers by 2015.

more details @  TechCrunch.