This presentation by Lucy Spence from ProductCamp London provides some foundational building blocks that product marketers and launch managers need to consider as they look to generate demand. While I don’t think that is the context which it was originally planned, it is a quick and essential read for anyone who is responsible for increasing/driving revenue in a web-centric world for buyers doing research.
Kevin Rundblad from the UCLA library is spot on that UX isn’t a 1 person gig.
I was talking to Jason Brett this morning to get hands-on view of how SoCal Product Camp went. Jason went on about a great presentation he saw when he was out at the SoCal ProductCamp, so I decided to go out and find it and take a look. Mack McCoy was kind enough to upload them to Slideshare, but the one below caught my attention. I’m not sure if this is the presentation Jason was talking about, but in 13 easy rules you have a neat way to look at UX from Joely Gardner.
For me, I always like to see a way to easily digest information like this presentation. I wonder if UX principles were applied to the presentation? I really like the white-space and I didn’t even notice the difference in the multiple bullet colors until looking at it the 4th review and that would definitely be something I typically notice first time around. I guess that why we should care about our software product users experience – they shouldn’t notice the product per se, only the benefits they receive from the product.
