Browsing Tag


Post #502: Missed the 500th, but STILL appreciative for everyone around here

So with over 500 posts and two years of hacking away at this it has been a very fun ride and it’s only going to get better from my view, since I’ve added some really good folks who are posting around here – Keith Finger, John Mecke, Stephen Smith and Sheryl Altschuler.  Both Sheryl and Stephen are a little busy, but still glad to have them around, I actually caught with Stephen last night and we had a great brainstorming session and on my way home, I was thinking about what do you on my 500th post, well – I blew it since I’m now at 502 posts.

Regardless of the fact that I blew right past my 500th post, the idea to thank everyone who commented or linked back here still needs to be done.  Not sure who I got the idea from – it sounded familiar in my head and I did a similar thing for my 200th post, but that post focused on the people I had in my RSS reeder and that would be really rough to do now since I’ve found so many cool people and added them in my reader since then.

So more or less in reverse chronological order of the 507 comments to date for 502 posts, 1115 tags over 12 categories – links where available in the comment:

Stewart Rogers



sherry heyl


Jason Koulouras


Marty Thompson

Michelle Vandepas

Chris Cummings

Adam Stahr

Guilda Blog



Chris Mance II

bob corrigan

Steve Johnson

Mike Boudreaux

David Daniels


Steve Holcombe

Tom Martin


Trevor Rotzien

Jenni Catron

Robert Minnaugh

Val Workman

josh duncan

Lee White

Paul Young

Dougal Campbell

David Locke


Jonathan – Advanced Life Skills


Wilkes Joiner

Thomas Northrop

The Productologist

Kyle Lacy

Walt Ribeiro

Cristián Saracco

John Peltier

Todd Jordan


IP Marketing Advisor

Roxanne Darling

Lady Rogue



Liz Strauss

Jennifer Ryan @ I Choose change

Laura Smith

Pat Williams


tony dee


Marcus Goodyear

Mike English

Craig Steed

Cheryl Smith

colleen coplick

Shannon Nelson






Andrea Hill


Louis Gray

Mike Volpe

MK (Casey) van Bronkhorst

Anthony Richardson

Len Edgerly

Leslie Poston


Mark Dykeman

Dory Lanenter

Brian Monahan, Expert in the Rough

The Mommy Blogger



Claire Perez


Darelene Bourgeois


Edward Vielmetti

Neal “thePuck” Jansons

David Meerman Scott

Chris Lyman

Demian Entrekin

Kris @ Fresh Focus

Connie Bensen


Mike Chapman

Chris Heuer

Small Business Sales Success



Max Gladwell

Mari Adkins

Jen Knoedl

Igor The Troll

Melissa (Pronoia) Pierce



Clay Collins | The Growing Life

Easton Ellsworth


Ruth Marie Sylte




Aaron Brazell

QueenofSpain, Erin Kotecki Vest

Chris Brogan


Saeed Khan

Bob Younce at the Writing Journey

Francois Gossieaux




David Rayner

Social Brand Management

Jenny, Bloggess

James Gillmore

creative publish



Shai Dorsai

Ray Grieselhuber


Nathan Ketsdever



Jeff Nolan

christopher carfi

Mei Lin Fung



Dunrie Greiling

modiri kesupile



matt brezina


Mukund Mohan

Michael Wilson


Idea Hustle



John Mecke


Many thank folks!

Year 3 Kick Off: Build/Buy/Partner Analysis – 3 of 3

With 2 parts out of the series down and the market research in place, I completed my last item of reviewing items starred in my feed reader and bookmarked pages – basically the final input which ultimately represents the functional equivalent of a 360 review of  last year’s content.  There are several key things I learned which will influence what I do going forward:

  • Search is a really quirky thing.  Odd really how it all works out, not only do I still own giggly quotes on google – it accounts for the majority of new visits – imagine that.  Hmmm, search drives where people go online, while intuitive and logical, it’s always interesting to look at the metrics for a fact based approach.
  • People share and engage just because they got something to add. I’m not sure I have any better an idea than before the effort, but just like the twitter network audit I did last year, I know a little more about the ‘shape’ of things.
  • There are a bunch of real smart people doing cool things out there. Through the interviews I did, the feedback, the links and articles other people wrote which I read, I’m just humbled by cool people I know and the stuff they did last year.

After reviewing all the metrics and content, I’ve been able to identify 3 key persona’s which I think happen to find this place.

Product Management/Brand Marketing Type: A little too busy to really read or surf and is looking for a technology product management filter.  Main value drivers is “quick hit content” and they appear to come back more so than not – I think.

Randoms: Some vaguely relevant search term got you here, but only like 3% show back up. So not sure there is a value driver for this group, but I think they just are out looking for random stuff/questions to be answered.

People I know: This is the most fun group and since you are people I know, you probably don’t have an opinion one way or another, but still chime in on topics every now and again – either on facebook or through comments.  OK, perhaps they have comments, but are polite enough to stay nice and say something in person.  This group is also more or less technology wonks, product marketing types and brand enthusiasts who I may have met at a tweet up, the panic show or some other random career activity.

So since I think I might have this persona thing for Spatially Relevant down, I’m off to putting a plan in place to:

  • Encourage More Conversation
  • Identify a Better Way to Understand the Readers
  • Link more cool people up together

Achieving the Plan: Build or Buy or Partner?

There are many things I could do to drive forth on these initiatives on my own – commit to 2 pieces a week which aren’t random business slides to see what richer metrics I could get which could allow me to meet more cool people.    If I wrote more, I could potentially work towards achieving them on some sort of incremental YoY scale.  Not that interesting to me, since this blogging stuff is tough stuff and I think it makes you gain weight.  So I need a different option.  The option I settled on was partnering with some cool people I know to help build out content, 2 which currently blog, 1 one that hasn’t and 1 that continously says she will.

John Mecke – A technology operator, product management type who really prefers to browse Hoover metrics more than anyone I know. Full disclosure: I worked for John, with him and previously written with him before most recently on a piece to be published in November.

Keith Finger – Met Keith randomly thanks to Erik Wolf, the lead principle at Zero G Creative.  He’s been a very interesting cat whom I really starting to like.  He focuses on brand’s and how integrating a nurturing initiative can dramatically increase a products position in the marketplace.

Sheryl Altschuler – She say’s she’s going to blog, not sure she will.  But one of the best writers I know and she continuously providing feedback to me via email and phone on stuff I write.  I wouldn’t call her a luddite, but she does definitely prefer real life activities.

Stephen Smith – I’ve known Stephen for just over 2 years and he is just one of those cool people you find in life.  Smart guy, motivated and genuine – oh the people you can meet on the internet.

Many thanks for your patience as I worked through this years strategic plan with y’all and let’s see if the 3rd year of Spatially Relevant is as much fun.

If you want to find out more about these folks, just visit the contributors page – did think about calling it the partners page, but wouldn’t really make sense outside of this post.  I also have some random guest posts on the way as well.  Cheers!


You wouldn’t understand, it’s a cultural thing: I want my MTV!

The first images shown on MTV were a montage o...
Image via Wikipedia

Cultural change is the most challenging for individuals and organization alike.  I’m currently reeling on my twins inability to spell anything close to dictionary version and their sheer abusive use of punctuation, but it is just a cultural gap, that I’m either going to get or or not.  Pop culture influences change – good and bad.  In my generation it was MTV.

Video ultimately didn’t kill the radio star, but 3 minute videos broadcast 24 hours forever was the initial promise of MTV and their innovative approach to delivering content over cable probably was the reason for the mass adoption of the word “edgy”.    MTV was delivering on the needs of an  extremely focused early adopter segment of young folks who were musically inclined or folks who just wanted some background noise – a new cultural phenomenon.  Social Media not dis-similar to the cultural change seen time and time again in society only, this one is changing how people work and how they WANT to work.

IT, management and corporations in general are always looking for new ways to improve productivity or how to limit access to content or activities which reduce productivity.  The emerging social productivity tools at the edge of adoption in the enterprise don’t have consensus on how they impact productivity.   Users or better put – workers needs are changing and how they work is transforming by their personal use of these tools and the benefits of thier networks.  This isn’t by any stretch of the imagination the majority, just a small segment today, since as a user sorta have to “get it” and the organization sorta has to be ready to accept/embrace these workers preferred engagement models.

Everybody Has an Opinion or a Functional Diagram

Productivity in the workplace leveraging social tools continues to get A-List street cred with McKinsey’s latest email of the Top 10 articles of the Quarter, which starts out with Six Ways to Make Web 2.0 Work, a top ten article I apparently missed.  I actually missed all of them – odd, I thought I had read a bunch of McKinsey stuff last quarter.

Interesting piece, it is written I suspect by a non-Kool-Aid Drinker and from a “big company” approach when the reality most companies are BIG and could use a little innovation and productivity lift, but it is an ok piece.  Their adoption graphic acknowledges the adoption curve has begun for social technologies, but as with most articles there aren’t metrics, just anecdotes.   This application landscape change is more about HOW folks WANT to work, than the benefits or metrics which can be tracked via social media tools.

It is often the PERSON who makes the tools productive.  How a person uses them, who is in their network and how THEIR network uses the tools.   I find that Facebook responses from business partners, industry collegues and coworkers are quicker than email and typically include an example link or hand off to another expert in their network.   What ever moniker is applied to this phase it is essentially corporate IT’s movement from machines to people.   The majority of the first generation investments were in delivering “systems”, databases, application integration and transaction management platforms – now it is people platforms which are looking for homes in the enterprise and promise productivity lifts for business.


(just guessing, but probably not to scale)

While I get the diagram below, it misses some of the high level B2B use cases, which is really all I care about as a B2B Product Marketing type, specifically Thought Leadership and Service.  Social media can increase personal, corporate and product visibility in the marketplace and improve service levels/customer satisfaction.   Perhaps the author rolled them under some of the other concepts, but the purpose of each should be a standalone set of metrics, goals and users.  With metrics as a challenge, the more you segment the use cases and owners of a use case the better you can gauge effectiveness of your social media efforts.


The artical did get the one thing really close to right:

The transformation to a bottom-up culture needs help from the top.

It is cultural, but it doesn’t involve the organization, it involves the emerging requirements of the workforce.   While today’s “I want my Facebook”, Bebo or Twitter in the workplace pleas seem somewhat trivial to some execs, these platforms are rapidly becoming the preferred collaboration tools for workers.  Risk considerations are often cited by many since these tools leverage not just internal expertise of an organization, but the networks of their employee and contractors.

It’s All About Risk

There is a time to embrace social media and a time to not, but I suspect the good outweighs the bad in the risk equation.  Risks: Perceived IP exposure, network security concerns or just plain slackerdom risk for some don’t outweigh the benefits, but the other choice for social workers is to use their personal iPhones or other PDA’s to accomplish the same tasks, only on slower connections and with less functionality.   What a drag, productivity drag that is…..for many folks social platform use is just HOW they work.

Access to answers, innovation and customers are just a click away, but only if your organization has a culture that provides access and encourages participation.

Now look at them yo-yo's, that's the way you do it
You play the guitar on that MTV
That ain't workin', that's the way you do it
Money for nothin' and your chicks for free
Now that ain't workin', that's the way you do it
Lemme tell ya, them guys ain't dumb
Maybe get a blister on your little finger
Maybe get a blister on your thumb
                                 -Dire Straits

Social Productivity: Working in a social world

I’ve recently found that Facebook is quicker than email for contacting numerous business contacts, Twitter can help with competitive intelligence and email is just a little too slow and formal, so I can relate with how companies need to embrace social technologies more.

Ross Mayfield’s Web 2.0 Expo presentation on Putting Web 2.0 to Work is a very fair assessment of the situation, even if it appears to be a thinly veiled “you really need some of this technology now” pitch with the Social Text logo throughout.

Ok, not so thinly veiled with the free trial at the end. Come on Ross, was it a sponsored session?