I’ve never met a user I didn’t like

OK, maybe I have, but I’ve always liked the customer and the value they bring to the business or product. Sometimes users are just a little distracting, but a necessary distraction if you are going to be successful in the marketplace, you can’t just care about the decision makers and economic buyer.

The persona approach from Mulder Media in this presentation is spot on from analytical perspective.  Most persona are not based on data and Mulder’s presentation helps identify how to prioritize and segment your personas in the process of building products and execution/developing a strategy. Different persona’s for different needs.

Ultimately we do thing for users AND the business as product managers, so we need to leverage facts and opinions in a way that supports our users needs and wants for a product to ensure adoption and continued satisfaction with the product and the business.  Personas help with this and just might be the only way to effectively convey this throughout the development lifecycle and in your go-to-market strategy.

Many thanks to Christopher Cummings for finding this.

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