Interesting presentation on key issues which can drive sales in the wrong direction. While the piece is centered on executive leadership, I think it is pertinent to product leaders as well.
Here are the 5 big takeways in the eBook:
- Sales Reps decide which marketing activities get done.
- Making Sales Reps responsible for their own marketing work.
- Allowing Sales Reps to be responsible for the customer qualification matrix.
- Expecting Sales Reps to take on an educating/nurturing role for prospects and customers.
- Turning Sales Reps into overpaid secretaries and clerks
5 Management Blunders Causing Sales Impotence
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5 Key Management Blunders Which Impact Sales and Revenue http://t.co/kG3d9Ipi
RT @spatially: 5 Key Management Blunders Which Impact Sales and Revenue http://t.co/J1R6lm3Y
RT @spatially: 5 Key Management Blunders Which Impact Sales and Revenue http://t.co/pY6NT1Q0
5 Key Management Blunders Which Impact Sales and Revenue http://t.co/rR3azf0Y
5 management practices that KILL sales! – http://t.co/UxhhIDWC
RT @BAS_strategy: 5 management practices that KILL sales! – http://t.co/7ZIyX6DA
5 management practices that KILL sales! – http://t.co/SD9hmHDG
5 management practices that KILL sales! – http://t.co/IWJBvgUO
Hi Jon, thanks for your review of my ebook. Good to see that others are enjoying it too.
John Fox
Venture Marketing