5 Key Management Blunders Which Impact Sales and Revenue

Interesting presentation on key issues which can drive sales in the wrong direction.  While the piece is centered on executive leadership, I think it is pertinent to product leaders as well.

Here are the 5 big takeways in the eBook:

  • Sales Reps decide which marketing activities get done.
  • Making Sales Reps responsible for their own marketing work.
  • Allowing Sales Reps to be responsible for the customer qualification matrix.
  • Expecting Sales Reps to take on an educating/nurturing role for prospects and customers.
  • Turning Sales Reps into overpaid secretaries and clerks

 

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9 Comments

  • Reply Alltop Branding January 5, 2012 at 6:22 pm

    5 Key Management Blunders Which Impact Sales and Revenue http://t.co/kG3d9Ipi

  • Reply Jay Mecredy January 5, 2012 at 6:37 pm

    RT @spatially: 5 Key Management Blunders Which Impact Sales and Revenue http://t.co/J1R6lm3Y

  • Reply Giles Farrow January 5, 2012 at 11:55 pm

    RT @spatially: 5 Key Management Blunders Which Impact Sales and Revenue http://t.co/pY6NT1Q0

  • Reply Blake January 13, 2012 at 5:45 am

    5 Key Management Blunders Which Impact Sales and Revenue http://t.co/rR3azf0Y

  • Reply Khang Tran-Tan January 27, 2012 at 3:00 am

    5 management practices that KILL sales! – http://t.co/UxhhIDWC

  • Reply Maxim Puzyrev January 27, 2012 at 6:01 am

    RT @BAS_strategy: 5 management practices that KILL sales! – http://t.co/7ZIyX6DA

  • Reply Khang Tran-Tan February 1, 2012 at 5:00 am

    5 management practices that KILL sales! – http://t.co/SD9hmHDG

  • Reply Khang Tran-Tan February 5, 2012 at 10:00 pm

    5 management practices that KILL sales! – http://t.co/IWJBvgUO

  • Reply John Fox December 25, 2012 at 10:37 pm

    Hi Jon, thanks for your review of my ebook. Good to see that others are enjoying it too.

    John Fox
    Venture Marketing

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