Social Media Research: Solutions, Integration, Fragmentation and Governance

Altimeter produced a recent report which nails exactly what I hear when I talk to many marketers, IT folks and customer service leaders at businesses.   The common theme I hear is “There are just too many options, so much integration required and limited vendors which solve for all parts of social that our organization is increasingly challenged just know what assets they have and how to govern them”. This is also similar to the feedback we received in our social media survey in November, social media governance and policies are still gaps for many.

Many thanks to Jeremiah Owyang, Andrew Jones and Christine Tran for putting together this realistic view of social implementation, vendors and typical compliance/governance challenges enterprises and brands have around social.