Man these folks do slides well at Pure Visibility a SEO and SEM firm in [tag]Ann Arbor[/tag]. I learned from my download from their website, so now more folks can learn from [tag]slideshare[/tag]. Thanks EV for having the link on your site!
[where: 48104]
I had the most pleasant discussion with matt brezina, a founder of Xobni or as listed on thier website a person who’s “excitement level is high. He’s our co-founder, mascot, and deal maker, all in one.” He did seem a little over caffeinated, but hey it’s apparently understood in throughout the Xobnni business and played well on the call.
So due to my post on Marketing 3.0 where I referenced the importance of product and cited my uninstall on Xobni, we exchanged notes and chatted.
These folks at [tag]Xobni[/tag] are passionate about search and email! I explained some items which did work and didn’t work, but Matt was straightforward on thier strategy and goals with the product. With the core infrastructure in place a build out of more capabilities exist on thier roadmap. It really seems the next version or so will require a re-install.
Matt also explained their target market and the general benefits – so I’m optimistic on the new capabilities…. So as I said in the other piece, give it a try. Matt’s candor, passion and willingness to SOLICIT and FOLLOW UP on feedback shows a service oriented approach to technology which is more or less lacking in many organization.
Thanks for the call Matt – I so hope your thing explodes into a crazy business for y’all. I also hope you can allow it to help me manage all of my extended networks, personal and business from a single and currently embedded interface for an application which consumes our typical business life – [tag]email[/tag].
This is more of a think about it post. Was reading a blog on Marketing 3.0 that new marketing is on many levels not related to “old marketing”. Excerpt:
We need to somewhat abandon traditional methods of marketing and look for inventive ways to build brand, awareness and of course leads for the sales folks. [tag]Marketing 3.0[/tag] is knowing the marketplace, the technologies available: harnessing and executing on all of the above to win the end game.
It’s still about the basics – the 4 P’s. Promotion and placement have significantly changed, but it’s always about the product. A great example is Xobni, an outlook plug-in – GREAT online [tag]marketing[/tag], GREAT word of mouth and they have the social network thing working. Cool [tag]product[/tag], interesting concept, but not actionable and no productivity lift – still cool though. I just might not be the target users – try it.
Utterz on the other hand – GREAT [tag]moblog[/tag] product, good concept and mastery of using a network for growth. So Marketing 3.0 is still about the basics.
A new concept has just launched – Relevant Quotes. String a bunch of quotes together by a given person or within a theme and I’ll have a post. [tag]Seth Godin[/tag] is the first [tag]Relevant Quotes[/tag] post.
