Meeting Maxims

So I have this quote in my relevant quotes slideshows:

If you had to identify, in one word, the reason why the human race has not achieved, and never will achieve, its full potential, that word would be “meetings.” – Dave Barry

So I got to thinking – what makes a meeting productive? so i have the four maxims on having effective meetings. Very often meetings end up being general discussions, rather than action oriented or goal driven. To avoid that, just try and not be part of the problem, we can’t impact other peoples’ meeting modes, only our own.  So I thought I would put some meeting maxims together.  Let’s just synchronize on maxim:

max·im [mak-sim] –noun
1.  an expression of a general truth or principle, esp. an aphoristic or sententious one: the maxims of La Rochefoucauld.  2.  a principle or rule of conduct.

So here are my  4 meeting maxims:

Manage the meeting: the management of the meeting starts at the invite. Identify attendees that can drive to closure the purpose of a meeting or those that need briefing. During the meeting address the agenda and begin the meeting on time and frame expectations, the situation and the goal of the next N# of minutes.  Provide background material and context in the invite.

A Single Item: Have meetings with a single purpose.  An Update meeting, literally only updating on activities. Have a session on a single decision, not the follow on concepts or tactics. Often meeting drift into next steps, additional topic extensions and general scope creep.  A single topic scenario:

Should we Pursue Project X?

The decision/purpose of the meeting is the pursuit of the project, not the tactics or plan. Don’t meeting creep into what to do on project X, keep it to what you should pursue –  why, who and how is a different meeting.

Stay Topical: Meetings are not a social event, while I know it may make the meeting more interesting, but the water cooler, cube chatter and general hallway drive-by’s should be used for catch up and trivia. If you stay focused, you may get done ahead of time and be able to get back to the business and avoid a time killing event

Have the [tag]Meeting[/tag]:  Bring your opinions, facts and willingness to engage and contribution to the discussion.  Very often meetings, don’t really happen.  I mean everyone shows up, or you start late or you go off topic and ultimately you need another meeting, on the same topic.   Have the meeting also means, don’t have a meeting after the meeting about how much the previous meeting didn’t meet expectations or express exceptions not voiced during the meeting.  Best to just have the meeting once.

So this is how I look at driving productivity from a meeting, just an idea.

Kudos to Xobni!

I had the most pleasant discussion with matt brezina, a founder of Xobni or as listed on thier website a person who’s “excitement level is high. He’s our co-founder, mascot, and deal maker, all in one.” He did seem a little over caffeinated, but hey it’s apparently understood in throughout the Xobnni business and played well on the call.

So due to my post on Marketing 3.0 where I referenced the importance of product and cited my uninstall on Xobni, we exchanged notes and chatted.

These folks at [tag]Xobni[/tag] are passionate about search and email! I explained some items which did work and didn’t work, but Matt was straightforward on thier strategy and goals with the product. With the core infrastructure in place a build out of more capabilities exist on thier roadmap. It really seems the next version or so will require a re-install.

Matt also explained their target market and the general benefits – so I’m optimistic on the new capabilities…. So as I said in the other piece, give it a try. Matt’s candor, passion and willingness to SOLICIT and FOLLOW UP on feedback shows a service oriented approach to technology which is more or less lacking in many organization.

Thanks for the call Matt – I so hope your thing explodes into a crazy business for y’all. I also hope you can allow it to help me manage all of my extended networks, personal and business from a single and currently embedded interface for an application which consumes our typical business life – [tag]email[/tag].

#19. Where is the best show you NEVER went to…..

So I was just thinking about not being at a music show today, which is possibly one of the best days of the year to see live music and teed up NOLA from 98 in my iPod. I then realized this might apply to one of my items on my geographic blog topic post.

Where is the best show you NEVER went to from in your live music collection?

[tag]Halloween[/tag] [tag]NOLA[/tag] 10/31/98 for Panic.

10/31/98 Kiefer Lakefront Arena, University of New Orleans, New Orleans, LA
1: One Arm Steve > Fishwater, Diner > Porch Song > Sleeping Man, The Waker, Peace Frog > Blue Sunday > Pusherman > Blackout Blues
2: Swamp*, Red Hot Mama* > Superstition* > Red Hot Mama*, Big Wooly Mammoth > Blue Indian > Radio Child > Drums > Climb To Safety > Love Tractor
E: Driving Song > Over The Hills And Far Away > Driving Song > Henry Parsons Died
* with Efrem Towns on trumpet, Gregory Davis, Kevin Harris on tenor saxophone, Roger Lewis on saxophone
[First ‘Blue Sunday’, First ‘Over The Hills And Far Away’, First ‘Peace Frog’, First ‘Red Hot Mama’, First ‘Superstition’, First ‘Swamp’; Slow ‘Porch Song’; ‘Third Stone From The Sun’ jam after ‘Radio Child’; The Dirty Dozen Brass Band opened]

[where: 70123]

Marketing 3.0 isn’t about throwing away the basics

This is more of a think about it post. Was reading a blog on Marketing 3.0 that new marketing is on many levels not related to “old marketing”. Excerpt:

We need to somewhat abandon traditional methods of marketing and look for inventive ways to build brand, awareness and of course leads for the sales folks. [tag]Marketing 3.0[/tag] is knowing the marketplace, the technologies available: harnessing and executing on all of the above to win the end game.

It’s still about the basics – the 4 P’s. Promotion and placement have significantly changed, but it’s always about the product. A great example is Xobni, an outlook plug-in – GREAT online [tag]marketing[/tag], GREAT word of mouth and they have the social network thing working. Cool [tag]product[/tag], interesting concept, but not actionable and no productivity lift – still cool though. I just might not be the target users – try it.

Utterz on the other hand – GREAT [tag]moblog[/tag] product, good concept and mastery of using a network for growth. So Marketing 3.0 is still about the basics.