Spatially Relevant

Events: Keith Finger and CRMA

Just thought I would drop a note on some events which local people I know are involved in around the SFA/CRM space..

Art Hall and the CRMA folks are doing another round table which I’m lucky enough to participate in again at the Ashford Club, here is the abstract:

The Customer Relationship Management Association, Atlanta Chapter is pleased to offer our second installment of Social Media 3.0: The New Corporate Responsibility. Last month, we explored the rise of social media as a corporate function and profiled two Atlanta based companies that invested strategically in social media by creating “Heads of Social Media” or “HSMs.”

This month, we will continue to examine the role social media in Atlanta-based companies. Breakfast meeting takeaways will include:

How to develop a business case for social media marketing for your company

Measuring, tracking and communicating the value of social media marketing ROI

What is the social media governance model or policy

What types of skills are required to execute a corporate social media strategy

How do you integrate social media feedback to reinforce other CRM & Voice of the Customer (VOC) streams

Keith Finger is doing an interesting thing on lead gen which if it is anything like the whitepaper I read should be interesting. Very Experienced Guy without a doubt and really, here is the overview from the landing page:

Convince and Convert: How to Pull More Prospects Into and Through the Sales Funnel

Are you happy with your demand generation process? Would you like to spend more time speaking with qualified leads, while keeping other prospects nurtured until they’re ready to buy? It’s one thing to attract prospects, and it’s quite another to turn them into customers. In this webinar learn the best practices smart companies are using to:

Make the best use of search engine marketing

Use demand generation to fill more of the sales funnel

Nurture leads to shorten the sale cycle

Score leads to focus on the best opportunities

The three common social media marketing mistakes to avoid

Atlanta Women In Social Media Marketing_1 (marketing.blogtanker.com)
The Social Media Marketing Disconnect (slideshare.net)
12 Principles that Drive Profitable Customer Relationships (frontofficebox.com)
Social Media for Competitive Intelligence (techrigy.com)

July 14, 2009 by Jon Gatrell

Places: Panajechel, Guatemala

Panajachel Morning by DavidDennisPhotos.com.

Panajachel by Tony Barrios.

July 12, 2009 by Jon Gatrell

Recycling: A Mid-Summers Night’s Writers Block (aka Strategic Planning) – 1 of 3

: Image via Wikipedia

Getting to be those lazy days of summer – ok, not really. I’m in the process of packing up the house, coordinating all work and trying to find out how to get ready to be in Europe for the last half of August and into Sept. No shortage of things to do in real life, so I thought it might be better to work on my focus here with a little research on what people are reading and not reading around here.

Ultimately it’s just looking at some content, stats and alike…. I’ve more or less made it an annual process to review the site, understand where it has been and what the trajectory looks like going forward – Strategic Planning more or less.

The Methodology

The process is fairly straight forward – review the content, identify content themes of personal interest and write, more acurately extend certain concepts. The planning activity for me is psuedo-rigorous with a bunch of reading and thinking – no presentations to give, but a bunch of thinking and mindmapping. The metrics and content themes are more or less directional and just make me understand a little more.

A Content Analysis

Over time the content and focused has changed, but there are two key areas of sustained interest for me, Branding & Product Management, which is where Spatially Relevant is listed by Alltop. So as exercise I set out to find out where and when did these themes started @ Spatially Relevant. So I’m kicking off my market research for the 2010 strategic plan with a revisionist history on these two tags.

First Post on Each Tag

Product Management: First Post on Product Management was a slideshare preso on Product, which I can’t seem load, but more or less within the first thirty days of start.

Branding: Brand first appeared with an almost an incoherent post on pricing and promotion. So the first 90 days of spinning up the blog.

Other Posts Over Time

Brand as the Differentiator – Altschuler wrote this.
What does a Product Manager do? – How is that different than a Project Manager?
Target Markets and Segmentation – Brand and product targeting via content.
Brogan on Marketing: Cultural change focused insights.

After reviewing the initial content here, I saw that it had a happy little randomness about it – sorta all lifestream like and stuff. The site seems to be going back that way a little, last year I declared less fluff and more value as part of the strategic plan, not sure how that worked out in retrospect, but it was fun.