Browsing Tag

Brand

Recycling: A Mid-Summers Night’s Writers Block (aka Strategic Planning) – 1 of 3

Survey sampling
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Getting to be those lazy days of summer – ok, not really.  I’m in the process of packing up the house, coordinating all work and trying to find out how to get ready to be in Europe for the last half of August and into Sept.  No shortage of things to do in real life, so I thought it might be better to work on my focus here with a little research on what people are reading and not reading around here.

Ultimately it’s just looking at some content, stats and alike….  I’ve more or less made it an annual process to review the site, understand where it has been and what the trajectory looks like going forward – Strategic Planning more or less.

The Methodology

The process is fairly straight forward – review the content, identify content themes of personal interest and write, more acurately extend certain concepts.  The planning activity for me is psuedo-rigorous with a bunch of reading and thinking – no presentations to give, but a bunch of thinking and mindmapping.  The metrics and content themes are more or less directional and just make me understand a little more.

A Content Analysis

Over time the content and focused has changed, but there are two key areas of sustained interest for me, Branding & Product Management, which is where Spatially Relevant is listed by Alltop.   So as exercise I set out to  find out where and when did these themes started @ Spatially Relevant.  So I’m kicking off my market research for the 2010 strategic plan with a revisionist history on these two tags.

First Post on Each Tag

Product Management: First Post on Product Management was a slideshare preso on Product, which I can’t seem load, but more or less within the first thirty days of start.

Branding: Brand first appeared with an almost an incoherent post on pricing and promotion.  So the first 90 days of spinning up the blog.

Other Posts Over Time

After reviewing the initial content here, I saw that it had a happy little randomness about it – sorta all lifestream like and stuff.  The site seems to be going back that way a little, last year I declared less fluff and more value as part of the strategic plan, not sure how that worked out in retrospect, but it was fun.

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July 12, 2009 by
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Really? Kinda has a social media revival feel to it

This has been a fairly hectic month – new job, looking for a new house, scurrying around for mountain social and but I was lucky enough to be on the CRMA panel which turned out to be a great event.   The panel included super talented folks like Brent Leary and Cassandra Jeyaram which made the discussion very engaging.   The event had like 50 folks and it does seem that this social media thing is just at the edge of significant economic impact.   Intercontinental has launched a friends and family program which effectively turns everyone in the company into lead gen ambassadors.  Interesting stuff is afoot in the marketplace.  Brands are engaging in social markets, but by the questions and general interest in the room it appears that many are just starting.   I’m definitely thankful for the opportunity to have been there.

Net-Net: The event surprised me by the number of new folk I had seen at this event and was able to meet.  It’s interesting it seems like there is a new wave of folks getting engaged in the conversation.   There was one odd thing, just kinda a vibe in the room that a bunch of folks seemed intimidated by the opportunity to hang out thier customers.  Perhaps the level of maturity of social media is a little nascent than I would have thought.  Not to go all Breaking Dawn on ya, but it seems social markets are transitioning brands into modern day economic vampires – you sorta need to be invited in.

Back to the preso, which is how the post started.  Despite the claim that it’s not just another social media presentation by a social media expert, it kinda is.  It does at time get a little evangelical, but it is definitely a fair piece walk through as a primer.

NOT ANOTHER SOCIAL MEDIA PRES – THE INTERNET & BRANDING

other posts:

June 20, 2009 by
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Genius! The iPhone coupon – a market maker

“Customers aren’t going to have an issue with this price move.”

Clearly Apple didn’t overlook this fact, it has become a holiday promotional activity.   This is like a captain obvious situation for a promotional event!  So Apple has effectively created a $100 coupon for a holiday purchase (additional iTunes, a new laptop….).

Apple has essentially created a compelling market event to purchase more Apple stuff. More people on the iPhone may help establish apple as a new mobile computing leader and people that may have been just been introduced to the Apple brand, will need to spend more in-store. A n typically spend beyond the credit, I’ve always spent more money than I have ever had on a gift card. Store credit/Gift cards are just a catalyst for incremental spend.

This also increases the consumers investment into the Apple platform guaranteeing an increased share of wallet within the iPhone community across the product porfolio.

It benefits both Apple and every iPhone user to get as many new customers as possible in the iPhone ‘tent’. We strongly believe the $399 price will help us do just that this holiday season….

Therefore, we have decided to offer every iPhone customer who purchased an iPhone from either Apple or AT&T, and who is not receiving a rebate or any other consideration, a $100 store credit towards the purchase of any product at an Apple Retail Store or the Apple Online Store.

More people with iPhones will extend the apple platform and drive an i-centric application developer community. Apple has the opportunity to be the “on-the-go OS” for the next generation of computing. This market seeding event will help justify AT&T’s upgrade which is sorely needed for high speed wireless.

to balance the thought a little – another view below from bold investors friday round up:

I give AAPL a thumbs up and advice people to buy Apple shares AAPL while its still down since Wall st. simply gets it wrong, as American Technology Research analyst Shaw Wu thinks the price cut on 8GB iPhones to $399 from $599 to be both positive and necessary.
“We have had reservations with its high price point and are glad to see Apple address this problem,” he explained. “In addition, we believe this lower price is necessary to reduce cannibalization with the new iPod touch, which is essentially a thinner iPhone without the cell phone, e-mail, and Bluetooth.”

September 7, 2007 by
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