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business

Recycling: A Mid-Summers Night’s Writers Block (aka Strategic Planning) – 1 of 3

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Getting to be those lazy days of summer – ok, not really. I’m in the process of packing up the house, coordinating all work and trying to find out how to get ready to be in Europe for the last half of August and into Sept. No shortage of things to do in real life, so I thought it might be better to work on my focus here with a little research on what people are reading and not reading around here.

Ultimately it’s just looking at some content, stats and alike…. I’ve more or less made it an annual process to review the site, understand where it has been and what the trajectory looks like going forward – Strategic Planning more or less.

The Methodology

The process is fairly straight forward – review the content, identify content themes of personal interest and write, more acurately extend certain concepts. The planning activity for me is psuedo-rigorous with a bunch of reading and thinking – no presentations to give, but a bunch of thinking and mindmapping. The metrics and content themes are more or less directional and just make me understand a little more.

A Content Analysis

Over time the content and focused has changed, but there are two key areas of sustained interest for me, Branding & Product Management, which is where Spatially Relevant is listed by Alltop. So as exercise I set out to find out where and when did these themes started @ Spatially Relevant. So I’m kicking off my market research for the 2010 strategic plan with a revisionist history on these two tags.

First Post on Each Tag

Product Management: First Post on Product Management was a slideshare preso on Product, which I can’t seem load, but more or less within the first thirty days of start.

Branding: Brand first appeared with an almost an incoherent post on pricing and promotion. So the first 90 days of spinning up the blog.

Other Posts Over Time

Brand as the Differentiator – Altschuler wrote this.
What does a Product Manager do? – How is that different than a Project Manager?
Target Markets and Segmentation – Brand and product targeting via content.
Brogan on Marketing: Cultural change focused insights.

After reviewing the initial content here, I saw that it had a happy little randomness about it – sorta all lifestream like and stuff. The site seems to be going back that way a little, last year I declared less fluff and more value as part of the strategic plan, not sure how that worked out in retrospect, but it was fun.

July 12, 2009 by Jon Gatrell

Product Marketing in 24 Crowded Little Slides

So while I was unable to make the sound work, these 24 crowded little slides provide a well rounded baseline for use around one’s organization, at least without the audio. Fairly easy to digest regardless of ones familiarity with product marketing. Product Marketing and Management requirements definitely vary by organization. Product Marketing, Management, Program management and Project Management in technology companies can be a little more blurred.

PRODUCT MARKETING

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July 9, 2009 by Jon Gatrell

Really? Kinda has a social media revival feel to it

This has been a fairly hectic month – new job, looking for a new house, scurrying around for mountain social and but I was lucky enough to be on the CRMA panel which turned out to be a great event. The panel included super talented folks like Brent Leary and Cassandra Jeyaram which made the discussion very engaging. The event had like 50 folks and it does seem that this social media thing is just at the edge of significant economic impact. Intercontinental has launched a friends and family program which effectively turns everyone in the company into lead gen ambassadors. Interesting stuff is afoot in the marketplace. Brands are engaging in social markets, but by the questions and general interest in the room it appears that many are just starting. I’m definitely thankful for the opportunity to have been there.

Net-Net: The event surprised me by the number of new folk I had seen at this event and was able to meet. It’s interesting it seems like there is a new wave of folks getting engaged in the conversation. There was one odd thing, just kinda a vibe in the room that a bunch of folks seemed intimidated by the opportunity to hang out thier customers. Perhaps the level of maturity of social media is a little nascent than I would have thought. Not to go all Breaking Dawn on ya, but it seems social markets are transitioning brands into modern day economic vampires – you sorta need to be invited in.

Back to the preso, which is how the post started. Despite the claim that it’s not just another social media presentation by a social media expert, it kinda is. It does at time get a little evangelical, but it is definitely a fair piece walk through as a primer.

NOT ANOTHER SOCIAL MEDIA PRES – THE INTERNET & BRANDING

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Strategy: It’s Just Storytelling and Pretty Pictures

#pcampatl

Oh yeah and a little math is more or less what the discussion was about. I was lucky enough to coax a couple of people into the discussion. I was able to catch some good sessions, one which Dan Greenfield lead a panel on social media and Steve did an Agile pitch.

Very thankful for Jason Brett putting together Atlanta’s first productcamp. I’m appreciative to have gotten some dots and to talk with folks on roadmaps, ProductCamp Atlanta was basically another technology event which was a huge success. Solid sponsorship and attendance.

Implementing Strategy: Roadmaps to Releases

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