Browsing Tag


Music, Emotion and Shared Experiences

photo by you.

Education and Research – Facebook productivity.

So Alexis, you don’t know her – so I’ll tell you about her – wicked intelligent and apparently a lecturer/professor. Not much more I can be reasonably sure about, since I haven’t spoken to her since 1990, but have connected via Facebook and randomly interacted and those are my impressions. A recent Facebook note I caught from my news feed represents an interesting way to engage the network and leverage the value of the relationships. Normally I would have missed the note, but the title required a click – “music as mood-altering”. So Alexis used Facebook as a follow up/drill down on input she received in her class as an educator – kinda cool social media use case. Connectivity and access to a network can produce some interesting stuff and I think her topic/question should definitely have a response. So with that baseline, Alexis asked her network the following in the Facebook note:

This semester I’m teaching a lower-division undergrad class on language and music. The topic for the past week has been music and emotion, and we’ve looked at a couple of attempts to somehow make concrete our understanding of the mechanisms through which music can pack such an emotional wallop. Some of the mechanisms people have proposed:

  • mimicking or alluding to emotional signals of the world, e.g. fast tempos convey excitement, echo the way our hearts pound when we’re excited
  • invoking personal associations
  • connecting with the responses we have to structures changing and unfolding over time

I’ve heard a lot now about my students and their emotional experiences with music, but what about you, my friends? Does it even makes sense to seek specific musical correlates to specific emotions? How universal (or individual) are emotional responses to music?

What an interesting way to leverage social media from an educational perspective. Not sure if this was the goal, but ultimately this event could be loosely or not-so loosely defined as primary research. Sampling could be an issue. Dewy Wins!

Music and Emotions

This question makes for a timely thing having just got back from spending a weekend with friends watching live music all weekend which was accompanied by shared emotional responses with say 8,000 other folk. I have the habit lately of keeping my own setlist mainly because I can’t get out as much with 4 kids to see live music and to refer to in meetings, at airports or with friends. For me the setlist represents not just the songs, but also the experience which definitely invokes emotions. The setlits conjures up items about the event/evening, a given song’s association, the people and what I’ve actually documented about a given line item. Below are two examples from this week’s venture out to see Widespread Panic, it also represents my answer to the question posed. Typically I would edit before I post, but in the name of research/content analysis….verbatim below:

10/17 – WP – ATL -Lakewood
Set 1
Drum thing into. Hatfield
Ribs n whiskey
Sleepy monkey.
Going out west
Morning dew
Rebirtha slow.
Red beans

Set 2 9:34
Long jam> vacation jimmy killed it
Bears gone fishin
Randall bramlett?. Mega blasters old neighborhood

Chest fever.
Bust it big.
Weight of the world.


10/18 Atl 7:29

Set 1

Mr soul


Drum thing. Into Fishwater big

Last straw


up all night bramblett mega blasters

New tune/ dance needs no body. Long and boring

You should be glad



Set 2 9:16


You got yours

Blight huge


Angels on high. Lame

Momma told me not to come.3dg

Superstition mega blaster

Tall boy mega



Randall. Jb is late

Picking up pieces





The funny thing about reading your setlist later, no matter what I’m doing or where I’m at it — even thought of music is mood altering.

Random proof-point: In the Fox News clip below you can clearly see music alters the Anchors’ moods.   I’m not so sure about the chunk of coal reference, but they could turn Jimmy down a little.

5 Incomplete Thoughts on Social Media

Remember the title….

1. Manufactured Market?

There is so much noise about the market opportunity and the necessity to fund community initiatives for enterprises but little has materialize in respect to direct revenue and meaningful metrics. This is a challenge for traditional marketers on many levels and the type of topics I suspect are being at the Forrester Marketing conference. There is a after the show workshop that asserts the following which might be close to revenue:

Experiments with rich media, blogging, RSS, and social networks show how dynamic marketing techniques can touch on buyers’ emotions, educate and persuade them, measure interactions more effectively, and generate additional business.

2. Perpetual Social Markets

Shel’s interviews of Jeremiah Owang and the Sea World folks are both emblematic of the challenges of linking social media investments to a return. How can you effectively measure and manage social media as a growth engine? Examples exist where a specific event or a series of inferences can be leveraged to assume the impact of social media, as evidenced in the description of Sea World video at Fast Company:

Measuring social media is one of the pain spots for the enterprise. As Kami Huyse, says in this clip of her client SeaWorld San Antonio. “It all depends on what you measure.” …

What to measure indeed – hits, downloads….. Ultimately most businesses measure revenue from Marketers, so perhaps Sea World is an anomaly and most businesses know how to convert the social media marketing budget to revenue and understand how to successfully deploy/develop a community. Let’s see if this is the case from Shel’s interview of Jeremiah, you probably only need to listen for say, the whole thing:

3. Social Media as Infrastructure

With the metric challenges and elusiveness of revenue is social media a function of retention more so than demand? If marketers are unable to deliver/verify incremental new revenues base on investment, should the metric hunt move to revenue retention and customer satisfaction?

Cool technology should never be relegated to the “post-transactional” budget fight…..

4. Platforms as Markets

Is Twitter a market? Facebook? Myspace? With increasing platforms for exchange more and more opportunity appears to emerge as populations flock to platforms. Where people gather transactions happen right? There are many example of this in the physical space – Burning Man, dead shows and in the parking lots of panic shows. So if people are gathering, there has to be transactions to be had – right?

Information as currency and messaging as a service continues to be the key commodities being exchanged on social media platforms….

5. Community as a Commoditizer

The transactional efficiencies of social computing by it’s very nature puts downward cost pressure on goods. Ease of comparison, ease of purchase and ease of access to other consumers/product customers. Ease of discovery. Product differentiation through a cost center represents…

Maybe the title should have been 5 Incoherent Thoughts…


10 Themes and concepts for YOU to blog on

This is essentially a list of some ideas which have been sitting on my iPhone for a while.  I’ve even gone as far as crafting 3 drafts which have been drafts for over 6 months.   To that end,  I would like to share these blog project concepts for YOU to use.  Below are the ideas for you to blog on.

  1. Can sales grow a market? – A concept of how sales activity can influence not only a single entities execution in the market, but actually GROW a market.  This could be any functional group – marketing, customer support…
  2. Marketing as Geography – What are the common themes and areas of expertise shared across discipline.
  3. Business Travel Best Practices – Would be cool to have some very bTravel oriented lifehacks. I bet other people would dig this as well.
  4. How do you explain social media to friends? – What is your elevator pitch when explaining social media. Can you get it narrowed down to 140 characters?
  5. The 3 differences between product management and product marketing – plus or minus 2.
  6. Share YOUR 3 Favorite blogs no one knows about – Who, Where and Why
  7. The current state of X is unsustainable – Business practices, political activities, environmental actions…..
  8. My favorite country to visit is XXX? Business travel or vacation destination, you don’t even have to have been there, just explain.
  9. Share 3 wordpress template authors: Finding templates are a bear, who do you like? let folks know.
  10. Is business blogging effective? How do you see this phenomenon? What are the key metrics to track? Is the ROI really the return on influence?

If you find one of these useful, consider linking back to spatially relevant as I would like to see what great ideas you share.