Browsing Tag

Target market

Thanks for the time to write! 10 Articles which I’m glad I posted

I’ve been working on my annual list of things I’m thankful for and one of the obvious things I am thankful for is being able to sit down and write a little.  While I haven’t had as much time as I would like and I definitely don’t have enough interesting ideas, I was able to find 10 posts which work for me and I now see them in a little different light the farther I am away from the original post date.

  1. Execution and Strategy are not just a function of big ideas, but also principles
  2. Sometimes a target market is small and that’s ok.
  3. Product Management doesn’t need to be hard, but it is more often than not.
  4. Product Roadmaps are typically not more than telling a story.
  5. There are way too many smart people and you need to listen more than you talk
  6. Social Media is changing how most of us are doing our jobs.
  7. You always need to think about how what you do is received by others.
  8. Brands and Products have to be easy to build and buy.
  9. Brands, Products and Cultures are not easily separated
  10. Increasing Market Share is a brand strategy, not a product strategy

Recycling: A Mid-Summers Night’s Writers Block (aka Strategic Planning) – 1 of 3

Survey sampling
Image via Wikipedia

Getting to be those lazy days of summer – ok, not really.  I’m in the process of packing up the house, coordinating all work and trying to find out how to get ready to be in Europe for the last half of August and into Sept.  No shortage of things to do in real life, so I thought it might be better to work on my focus here with a little research on what people are reading and not reading around here.

Ultimately it’s just looking at some content, stats and alike….  I’ve more or less made it an annual process to review the site, understand where it has been and what the trajectory looks like going forward – Strategic Planning more or less.

The Methodology

The process is fairly straight forward – review the content, identify content themes of personal interest and write, more acurately extend certain concepts.  The planning activity for me is psuedo-rigorous with a bunch of reading and thinking – no presentations to give, but a bunch of thinking and mindmapping.  The metrics and content themes are more or less directional and just make me understand a little more.

A Content Analysis

Over time the content and focused has changed, but there are two key areas of sustained interest for me, Branding & Product Management, which is where Spatially Relevant is listed by Alltop.   So as exercise I set out to  find out where and when did these themes started @ Spatially Relevant.  So I’m kicking off my market research for the 2010 strategic plan with a revisionist history on these two tags.

First Post on Each Tag

Product Management: First Post on Product Management was a slideshare preso on Product, which I can’t seem load, but more or less within the first thirty days of start.

Branding: Brand first appeared with an almost an incoherent post on pricing and promotion.  So the first 90 days of spinning up the blog.

Other Posts Over Time

After reviewing the initial content here, I saw that it had a happy little randomness about it – sorta all lifestream like and stuff.  The site seems to be going back that way a little, last year I declared less fluff and more value as part of the strategic plan, not sure how that worked out in retrospect, but it was fun.