$1 Coffee a sustainable model?

So with the recent Starbuck’s test of a $1.50 short in Seattle and rumors of a $1 bottomless cup it could make it cheaper to consume more paper products and miscellaneous packaging. That being said – you can make your own coffee, here is the ROI to justify a crazy expensive espresso and cafe Americano maker. Not sure this model would standalone under the $1 pricing model.

Below is a baseline framework for establishing the benefits of brewing your own coffee, the model assumes you are financially responsible in part for someone else’s coffee too.

Benefit can be accelerated through more consumption and a lower grade coffee platform.

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5 Comments

  • Reply creative publish February 24, 2008 at 7:23 am

    Yup 😀 nice coffe

  • Reply jon gatrell February 24, 2008 at 9:23 am

    Blog: $1 Coffee a sustainable model?: So with the recent Starbuck’s test of a $1.50 short in.. http://tinyurl.com/238bfx

  • Reply spatially relevant » Blog Archive » The Stories of The Village: YOU must understand the brand April 2, 2008 at 9:43 am

    […] and transactional interactions move the story and change the story over time, evidence the $1 coffee from Starbucks or the 3 hour re-training event which was intended to boost the barista-ness of the the customer […]

  • Reply jon gatrell April 6, 2008 at 10:26 pm

    @Veronica not sure what you should buy, but definately something I’ve thought of before I bought http://tinyurl.com/6gtlm2

  • Reply publisherhash October 10, 2008 at 8:01 pm

    Save money and make your own coffee. Improve the environment to boot. http://tinyurl.com/6gtlm2 #green #coffee #slides #idea #economy

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