Competitive intelligence continues to get easier with social networking, everyone’s got a piece of content to share and concept to improve upon. This presentation speaks to brand and IP monitoring, but you can use the concepts and monitoring ideas for competitive intelligence.
Might not be a bad idea to watch your products and company as well. Thanks to agentOxO for creating the preso, since we all need to be aware of the trends and how to leverage them to our advantage, although I’m not sure that is why he created the presentation, but we all view things a little differently.
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