10 Product Roadmap Trends Through 2012

As I continue to finalize my presentation for Product Camp Atlanta, I decided I would take a look at the most common items on publicly available roadmaps.  Formats, level of detail and timelines vary, but some interesting trends emerged as I start to look at 5 or 6 roadmaps.  Once I started seeing some trends, I continued to build out the survey of product roadmaps to 50 roadmaps across 30 vendors.

Interesting factoid almost 54% of the vendors in the sample used the words enhanced or improved. I guess sucks less wouldn’t look good on a presentation. Innovation/Innovative surprising only was in 48% of the presentations. 

Here are the results of my analysis of the roadmap presentations available online.

 (ok – maybe not mega trends, but it was a fun title)