Tis the season to slack a little on the whole blog thing. It’s been a wonderful holiday season around here so far and I hope the same for y’all. So here comes the list of posts from 2010 post you just might have missed.
Doing market research shouldn’t only focus on the the scale of the problem and the competitors in the space, but also you should look for lessons learned from folks in the space or similar business models and conferences provide some great insights from people that have been there done that. The recent rash of featured freemium presentations on Slideshare’s homepage provides some lessons learned which any product marketer can learn from, even if you don’t have a freemium offering.
Due to the massive amount of data out there, many marketers rely on analyst for synthesizing marketing data and providing the lion share of data used in research projects. While this approach can be helpful if you have a subscription, most of us need more context than high level numbers from an analyst firm to baseline our understanding of a market. It’s not that the analysts are off, they all have their own take on the market. Often analyst market definitions, approach to the market/research agenda and research methodologies make it very difficult to understand how it REALLY relates to your market.
- So what exactly is the goal?
- Who is the audience?
- How will this content influence your audience to do something?
A fun look at being a pm in software.
A slideshare deck on Business Week’s Top 25 Innovators from 2010.