The Mobile Moment: A content strategy and transactional goals

Mobile markets continue to explode and the collision of content and mobile is becoming increasingly valuable to businesses and marketers alike. Cultural drivers for mobile vary, but require understanding – without context around the mobile user, we often just dump content randomly for mobile users which makes our apps less valuable for the users than intended and more costly for vendors.

I might offer three questions to consider when building a mobile application and take advantage of the emerging trends in mobile:

1. What are you trying to accomplish with this app? (revenue, awareness, cost reduction, loyalty, other…)
2. What makes you think mobile is the right approach now?
3. What is the plan to create, manage and iterate your mobile app throughout it’s lifecycle?

Here is an interesting presentation from Tim Jones and Colleen Jones on how content considerations can determine the value, success and ongoing management strategy for mobile solutions.

Related articles

• Mobile: the worst channel for customer experience (econsultancy.com)
• Number of mobile advertisers jumps: report (christianlouca.com)
• The difference between mobile and app – why businesses do (or don’t need) their own app (brownstonecambridge.wordpress.com)