Browsing Tag


2010 in Review

Tis the season to slack a little on the whole blog thing.  It’s been a wonderful holiday season around here so far and I hope the same for y’all.   So here comes the list of posts from 2010 post you just might have missed.

5 Insights on Freemium Business Models

Doing market research shouldn’t only focus on the the scale of the problem and the competitors in the space, but also you should look for lessons learned from folks in the space or similar business models and conferences provide some great insights from people that have been there done that.   The recent rash of featured freemium presentations on Slideshare’s homepage provides some lessons learned which any product marketer can learn from, even if you don’t have a freemium offering.

How to do Market Research on the Cheap.

Due to the massive amount of data out there, many marketers rely on analyst for synthesizing marketing data and providing the lion share of data used in research projects.  While this approach can be helpful if you have a subscription, most of us need more context than high level numbers from an analyst firm to baseline our understanding of a market.   It’s not that the analysts are off, they all have their own take on the market.  Often analyst market definitions, approach to the market/research agenda and research methodologies make it very difficult to understand how it REALLY relates to your market.

What every product marketer needs to know about content strategy.

37 things who probably never hear in technology marketing

A fun look at being a pm in software.

A look at Innovation and Brand

A slideshare deck on Business Week’s Top 25 Innovators from 2010.

The ROI of Brand: Top 25 Innovators 2010

BusinessWeek recently announced the Top 25 Innovators for 2010 in a slideshow on their website and it’s interesting which companies bubbled to the top and which companies didn’t/never do in these types of surveys.   The Top 25 is part of a broader unit of work which looks at the Top 50 innovators globally.

The survey of “global senior executives” is an annual activity which is done in partnership with Boston Consulting Group and has been tracked since 2005.    The methodology purposefully did not define innovation, which in and of itself is difficult to define.   After reviewing the results, looking at the content provided as proof-points in BusinessWeek’s online summary of the returns, it looks like brand spend had a significant influence on the list, since nearly every company in the Top 25 is also a Top 100 spender in media.

So while we as marketers are always looking for the ROI of brand investment, it definitely appears that the ROI for these companies is realized when people recall their brands in these types of surveys over competitors.

Where is that creative monster of yours?

Very often as product managers we have the need to get creative.  We need to find ways to position into our differentiation and develop/edit/approve content which our buyers and customers will read, so it’s not all persona’s, powerpoint and math.  Since we spend so much time dealing with facts, evidence from the market and other types of less creative activities in the business, we are often at a loss when trying to find out new and creative ways to look at our products, our markets and our buyers. Perhaps the biggest challenge is that we don’t know how to let ourselves be creative at times.

Betsy Streeter provides a recommendation on how to let out your creative monster in 2 easy steps.