Browsing Tag

Social Media

Content Marketing: 100 Use Cases for Marketers to Deploy Content

Content continues to be a critical item for marketers to influence behaviors, beliefs and drive engagement.  This presentation demonstrates creative and effective use of content by companies big and small across all kinds of sectors.

Content marketing campaigns are only online, the most effective are integrated across multiple online, IRL and print channels. See how folks are using different mediums to drive results across the following tactics:

  • Blogs
  • Webcasts
  • Podcasts
  • Magazines
  • Websites
  • Microsites
  • Online Communities
  • Social Media
  • Events
  • Customer Newsletters
  • Videos
  • Mobile Apps

Social Media Research: Solutions, Integration, Fragmentation and Governance

Altimeter produced a recent report which nails exactly what I hear when I talk to many marketers, IT folks and customer service leaders at businesses.   The common theme I hear is “There are just too many options, so much integration required and limited vendors which solve for all parts of social that our organization is increasingly challenged just know what assets they have and how to govern them”. This is also similar to the feedback we received in our social media survey in November, social media governance and policies are still gaps for many.

Many thanks to Jeremiah Owyang, Andrew Jones and Christine Tran for putting together this realistic view of social implementation, vendors and typical compliance/governance challenges enterprises and brands have around social.



2011 In Review: Top Posts and Alike

2011 was a fantastic year for me on many levels and Spatially Relevant has been around officially for 4.5 years, so thanks to all who have been around here the past year and more.  This is technically the 5th year in review since the blog started in 2007.  So every year I try to spend time looking at posts which folks liked and those which I liked which may have not been part of the top posts with reader engagement.  So here they are:

Top 10 Posts of 2011

These posts are the posts which had the most views, comments and alike from y’all here.

  1. Roadmap Audit: This post is an audit of publicly available roadmaps which I could find online to identify common trends in the software space.
  2. Scrum and Marketing: Having implemented Scrum in development and marketing this post contains a solid presentation on using agile methods for marketing.
  3. Innovation, Change and Adoption in Markets: The Netflix moment, before the Quickster issue.  It also covers the 9X effect in category or product adoption with Google + as well.
  4. Innovation Myths: Presentation on Innovation.
  5. Key Technology Trends: Cisco overview on key trends driving changes for individuals and businesses alike.
  6. Mobile Technologies, Trends and Adoption:  I’ve been tracking mobile issues for several years and this is one of the continued pieces on adoption of mobile.
  7. SCRUM and Kanban: An overview for developing products, specifically social games leverage Agile methods/approaches.
  8. Product Quality: Deming’s approach to quality as it relates to process and sourcing for building products.
  9. Social Media, Opportunity Costs, ROI and Decision Making: Social media isn’t free and when looking at social media you need to understand the trade offs and investment required.
  10. Career Planning in Tech Marketing:  This is my presentation from PCamp ATL on looking at Product Management and Marketing career planning.

My Favorite Posts from 2011

These are the 5 articles which I personally liked and you might not have seen here at Spatially Relevant.

  1. The Marketing is in the Middle Series:  This is an interview series of marketing and product folks and the main link is actually a summary of all participants over the years.  2011 featured folks from various industries like Jay Baer, Elizabeth Quintanilla, Joshua Duncan, Jennifer Doctor, Christopher Cummings, John Peltier, Marty Thompson and others.
  2. Pricing Options Matter:  This is a piece which was inspired by a conversation with Steve Johnson on Angry Birds and their pricing approach.
  3. The White Coke Can:  This is a piece which looks at branding in context of not just the stories we tell as marketers, but how our customers perceive our products and the experiences they have.
  4. The Map of Marketing and Product Management in the US:  This is a fun little map I created from the location of product managers and marketers in the US.
  5. The Definition of Product Management:  This is a presentation I did and posted on slideshare which is a curated discussion of what is product management in a single word.

Many thank to the folks who helped make 2011 another good year for Spatially Relevant.  Happy new year and be safe, cheers!